Beats launches Solo3 Wireless New Year Special Edition2019-01-07
Beats by Dr. Dre (Beats) celebrates the Lunar New Year with a Special Edition release in Blade Grey and an exciting talent-led campaign titled “Wild Like Us”.
To honor the Year of the Boar, Beats presents Beats Solo3 Wireless – New Year Special Edition – Blade Grey, bearing modern graphics and gold accents dedicated to this year’s lucky Chinese-horoscope animal. Enjoy award-winning Beats sound with Class 1 Bluetooth wireless listening freedom. With up to 40 hours of battery life, you can get the most out of your music — no matter where this year takes you. And, with Fast Fuel, a quick 5-minute charge provides 3 hours of playback to quickly get you back on track. Integrated on-ear controls, coupled with dual beam-forming mics, allow you to take calls, play music, adjust volume and activate Siri while on the go.
Celebrating a new wave of emerging Chinese creatives, athletes and movers-and-shakers who embody the “Wild Like Us” spirit, the Lunar New Year campaign features eight exciting talents who bravely move culture forward: A Suan (B-Boy break-dancer), Jianfeng (DJ/musician), Gouachi (DJ), Rainbo (visual artist), Xiao Pihai (blogger/fashionista), Yang Xihuan (skateboarder), Zhang Ning (basketballer) and Zhuo Zhuo (rapper). The fresh “Wild Like Us” crew all came together for Beats, who invited its long-time collaborator, Kris Wu, to lead the pack for this inspired campaign.
Available for purchase starting today for HKD2,228 at Apple.com and authorized Beats resellers.
Visit beatsbydre.com for more information. Additional assets are available upon request.